Luxury real estate marketing calls for a unique approach. There’s more at stake financially, which leads to a longer sales process. On top of that, the average buyer of luxury real estate is well educated, Internet-savvy and detail-minded. All of your marketing efforts should revolve around a central database. All marketing channels should also have a lead-capturing mechanism in place. Phone calls should be logged and added to the database. Same goes for walk-ins and emails. Internet leads should be collected and organized.